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Behind The Brand

Established in 2011 by Olamide Ajibola after venturing away from his hometown of Brooklyn, NY indefinitely for the first time only to find how deep the love for New York really goes. VERUM NYC was conceptualized to serve as an ode to the city that raised him in turn informing his style, tastes, and demeanor. The vision is to embody the true style and spirit of New York through storytelling merchandise, captivating media and resonating stories. 

FOREVER AUTHENTIC is the standard and code of ethics in which VERUM operates. The word VERUM itself directly translates to “Truth” in Latin. In everything the brand seeks to accomplish is to personify the raw and beautiful nature of the melting pot of culture, art and music that is New York City.